Making sure Wales has the right web presence and creating roving teams to promote benefits of locating in Wales are just two recommendations from reports produced by the Public Policy Institute for Wales (PPIW).<\/p>\n
Led by Professor Max Munday, an expert in inward investment based at Cardiff University\u2019s Business School, the research found that Wales has less representation overseas than some of its competitor countries and regions.<\/p>\n
The two reports \u2013 \u2018Decisions, Decisions: How should the Welsh Government decide where to locate its Overseas Offices?\u2019 and \u2018Punching our Weight?\u00a0 International Comparisons of the Location and Staffing of Overseas Offices\u2019 also looked at the key factors that Welsh Government should take into account when deciding where to locate its international offices. It also found that improvements in information technology have significantly changed the role of overseas offices.<\/p>\n
The study concludes that improvements in information technology have changed the role of overseas offices.\u00a0 There is now less need to have people on the ground in overseas markets.\u00a0 Ensuring the correct web presence in overseas locations is vital and creating and sustaining strong online content is also key.\u00a0 But having mobile teams who can visit countries to make the most of specific opportunities could lead to significant savings and enhance the effectiveness of Wales\u2019 representation overseas<\/p>\n","protected":false},"excerpt":{"rendered":"
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